I remember IKEA’s ad campaign from a few years ago…Spike Jonze’s work was really catchy (especially the lamp being left alone on the curb…classic).
Now I’m not a big IKEA person (at least, not anymore). But I do recall some less-than-favourable exeperiences with delivery/returns.
After recently stumbling on Jeffrey’s post on his delivery experience, though, I’m happy to stay away. Here’s a teaser of what he went through:
…Finally I thanked him and hung up. I then called back two hours later and spoke with someone else who let me reschedule the delivery with no extra fees and without having to drive to Coquitlam [suburb of Vancouver] again…if a large company’s customer service won’t do something for you, just call back later and pretend the first conversation never happened and you’ll get what you want…
I think Spike could re-cast his 2002 campaign with a new slogan with a little customer left on the curb and a narrator with a strong Swedish accent saying “Don’t feel sorry for the consumer, they have no feelings.”
darren
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