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Two things I should mention before I start: 1) I’m not a gamer; and 2) this post isn’t directly related to me receiving any sort of customer service to tell you about. BUT, if you are interested in original ideas and thinking outside of the box like I am (which could be tied to good service, in an indirect-but-not-exactly-kinda way), keep reading!
Earlier this summer a friend and I were playing tennis down at Kits(ilano - for non-Vancouver folk) beach when we ‘kind of noticed’ a small army of heavily logo-ed smart cars lined up in the parking lot. 
Upon first glance, one may write this one off to pure coincidence, but a couple of points of reference made me think otherwise.
What exactly made you think that, you ask? Oh…I don’t know…maybe just a half-dozen Nintendo banners the size of small giraffes marking their territory with hoardes of onlookers (young and old - I fall in the middle) performing quasi-acrobatic moves and making strange noises behind the cars. This was either going to be something really wrong or really cool…I had to investigate further.
Now, I have tried the wii system before and I really think Nintendo has managed to re-invent how people play video games. It gets people off of the couch and forces them to move around and throw controllers out windows and stuff. Anything to get kids up and active rather than glued to an xbox, ps3, ps2, atari, colecovision, msn messenger screen, facebook, or [insert another time waster here], is a good thing, I think.
After talking to some of the reps standing besides the pimped out smart cars (complete with huge flat screen TVs, hardwired wii systems, extra batteries, and an endless game library) I discovered that a local marketing firm (inventa) 
were the brains behind this campaign and were the people responsible for this ’spectacle on the beach’.
Here’s where it gets cool - by actually trying out wii when you encounter the wii entourage, you are entered for a chance to win a wii system and a fortwo smart car as well! So yeah, I tried Tiger Wood Golf…and Wii Tennis…and Boxing. But that’s besides the point. What’s important (and the point of this post) is that by making it different, making it original, and making it cool, inventa caught my attention. So much so, I googled it for you…(www.keytosummerfun.com). Go nuts!
All in all, it was a good day (despite the fact I lost in tennis) and a really interesting 20 minutes or so of jumping around like Michael Jackson did in ‘85. And from me-to-you, I don’t think I’m too far off in saying that others like me (read: non gamers) were likely swayed to come by and take a look (which is the whole point of marketing AND customer service). I mean, I was boxing with someone who was probably more than twice my age. It was a clean fight.
T&D Rating: 5 games (out of 5)
